Playbooks — The Angle

How to Find the Right Journalist for Your Story

Finding the right reporter is not about a bigger database. It is about reading recent work, mapping beats, and matching your angle to what someone is already chasing. A repeatable method you can run for every story.

May 22, 2026 · 3 min read

Writing a Press Brief That Actually Earns a Reply

A strong brief does the reporter's thinking for them: the angle up front, proof they can verify, and one easy next step. The structure that consistently gets replies — and the habits that kill them.

May 15, 2026 · 3 min read

The Follow-Up: Timing, Cadence, and Knowing When to Stop

Most pitches die in the follow-up — sent too soon, too often, or never at all. A practical framework for following up in a way reporters actually appreciate, and knowing the difference between persistence and pestering.

Apr 21, 2026 · 3 min read